I led design on USW’s ‘Unleash Your Colours’ campaign from its original pitch through two years of rollout starting in April 2018. Developed with a copywriter and strategist, the concept positioned USW as a place where students could thrive, be themselves, and graduate ready for the real world.
The photoshoot took six USW students, paint powder, and a trampoline, capturing bold, authentic energy. The work won Best Integrated Campaign at the 2019 Chartered Institute of Marketing Awards, alongside multiple other awards and nominations.
