I was the main designer involved in the USW 'Unleash Your Colours' campaign for around two years from April 2018, having also been involved in the creation of the original pitch.
Working with a copywriter and strategist, the concept of 'Unleash Your Colours' came about from the university's desire to portray USW as a place where students can fulfil their potential and be themselves whilst feeling supported and receiving a high-quality education that prepared them for the 'real world'.
The photography was produced by our in-house team, utilising a large studio, several drums of paint powder, six existing USW students and a trampoline!
The campaign won Best Integrated Campaign title at the Chartered Institute of Marketing (CIM) Awards in 2019 as well as a slew of other awards and nominations.
