As part of a wider project, my company was commissioned to package and brand a new product by an international sports nutrition brand. My work on this involved the creation of the product's logo, (on the left-hand side of the packaging,) as well as the development of a set of four packaging designs for the different bar flavours.
This was a huge project, during which we worked very closely with the client. The final products went through over 30 rounds of feedback before completion, over a period of eight weeks.
Unfortunately, the final packaging was only utilised for around 3-4 months, as the company ultimately decided to take the product in another direction, but I'm very proud of the end result nonetheless.
The photographs below come from social media content produced for the launch of the product.
