'Help Me Quit' is a Welsh-Government scheme that supports those wishing to quit smoking in Wales. Though the service had already had successes, they wanted to increase their reach and raise awareness of the services they offered amongst their key demographics across the whole of Wales.
Working with existing brand guidelines, I was involved in the creation of a TV ad, printed promotional materials and digital/social media content across a period of two years.
Motion Graphics were produced by Jay Baulch and Emma Davies of S3 Advertising.
The TV ad was produced by the S3 Advertising Media team.