In 2019 I was the main designer on the rebrand of Euroclad Ltd, an established, successful, innovative building materials company based in South Wales. Operating since 1981, the company was looking to bring a number of their product and sub-brands under the parent brand, refreshing this brand mark in the process.
Over the course of 8-10 weeks, a new parent brand mark was created. I undertook a lot of industry/competitor research as well as grounding myself in the existing brand, getting an idea of the client's USPs and history. This led to a series of rough sketches to create four initial brand mark ideas.
Working with my Creative Director, and through several rounds of client feedback a final brand mark was chosen and signed off.
This brand mark was then rolled out across corporate stationery, social media and digital content, along with the company's internal and external comms.
The client has been thrilled with the success of the rebrand and received a lot of positive feedback both internally
and from their clients/other industry figures.
and from their clients/other industry figures.